Goodwoof 2026 🐾 Champagne, Celebrities & Cuddles at the UK’s Most Luxurious Dog Event

I spent the weekend at one of the most luxurious dog events in the UK, and it wasn’t your typical dog show. Goodwoof, set within the grounds of the Goodwood Estate, feels less like something you rush around and more like something you settle into. It’s curated, considered, and a completely different experience to more traditional dog events. I came, I saw, I snuggled (almost everyone that crossed my path).

🐾 Arriving at Goodwoof

The first thing to tick off on my list was photos at the Goodwood sign. Yes I posed in every letter and had multiple outfit changes. Top tip, do this if you arrive early as there won't be a queue.

💕 Pink Pups at Goodwoof

Pink Pups, Mami’s brand (and the reason I’m usually so well dressed), was exhibiting in The Green and bringing a touch of pink to the Goodwood grounds. As co-CEO I was at the front of the stand or napping on the counter, catching everyones' attention and providing cuddles. 

The stand showcased our latest Pink Pups Summer cooling collections and our bestselling pastel and neutral corduroy sets. It was so lovely to meet so many of my followers in person who popped by for a chat, a snuggle and a bit of shopping. Your suppawt meant so much. We also saw some of our Pink Pups reps, including Lola, Barney and Brandy, Quinn, Cliffy and Willow.

🧸 A VIP Moment with Jellycat

One of the highlights of the weekend was being invited by Jellycat for a VIP experience. Their press team reached out to organise a queue jump (four hours long at times) and gifted me one of their latest exclusive plushies, Fluff, along with a matching keychain. I made sure to get a photo next to the giant Fluff, which, for the record, I think I blended in with quite well. Limited edition Jellycat, maybe? Hehe.

🧺 Fortnum & Mason Picnics

On the last day we took a break and headed over to the Fortnum & Mason picnic area. You can't miss the F&M picnic baskets stacked at the front (left photo) the perfect photo op and when you walk along the path to collect your picnic there is an even prettier floral picnic basket display (right photo).

🥂 A Stop at the Taittinger Champagne Bar

Mami also stopped by the Taittinger champagne bar to celebrate our first year at Goodwoof! I wasn't allowed any bubbles so I took a little snooze cruise in one of the deck chairs. It’s small touches like this that make the whole day feel more elevated. You’re not just walking around stalls, you’re actually enjoying the experience.

🐾 Exploring Goodwoof

A fun surprise was the Snoopy Peanuts house, which was such a fun addition. Barkitecture was such a cool exhibit.- Architect-designed dog houses that somehow manage to be equal parts luxury and creativity. This year’s “Dogs in Space” theme made it one of the most talked-about attractions.

Chien Charmant felt very Goodwoof as well, a more fashion-led celebration of dogs and their humans, and a nice contrast to traditional show rings.

And then there was the parade. Each year Goodwoof celebrates a specific breed, and this year’s parade brought together a full line-up of dogs in a way that felt equal parts wholesome and slightly chaotic in the best way- The Rescue Parade. Next year, it’s set to be golden retrievers. Which is great… for them. But I do think we need to start asking the real question, when is it the year of the pug?

🐶 The Milkshake Experience

One of my favourite parts of the weekend was meeting my followers and making new friends. There were so many moments where people recognised me, came over to say hello, stopped for photos, or just wanted a cuddle. For me, that’s what makes it. Not just the setting or the brands, but the people you meet while you’re there. Mami loved spending time talking about me and how amazing I am!

✨ Why Goodwoof Feels Different

I’ve been to a lot of dog events over the years, but Goodwoof feels different. Most dog events are either high-energy and fast-paced or very structured and competition-focused. Goodwoof sits somewhere else entirely. Maybe it’s the setting at Goodwood Estate, maybe it’s the mix of brands, or maybe it’s the fact you can go from looking at architect-designed dog houses to sitting at a champagne bar within five minutes. Whatever it is, it manages to feel premium without being pretentious, and relaxed without ever being boring.

💭 Is Goodwoof Worth It?

It's genuinely a really special day out. It’s not your typical dog show, and that’s exactly the point.It’s for people who want something a bit more considered, a bit more aesthetic, and somewhere they can actually enjoy the day with their dog rather than rushing through it.You get the chance to explore beautiful spaces, discover great brands, and even rub shoulders with a few celebrities along the way. 

💖 Until Next Time

Goodwoof 2026 was a weekend of sunshine, great people, and a completely different take on what a dog event can be. Will I see you there next year? Let me know in the comments!

Milkshake 🐾